Customer Journey \ Digital Experience
Brand + Kajabi Website Build for an Online Business Coach
Customer Journey Thinking | Offer Hierarchy Strategy | Kajabi Website Design | Digital Structure | Visual Identity | Solving Customer-Facing Friction Through Both Design & Strategy
Client type: Online business coach
Platform: Kajabi
Offer ecosystem: 9 digital products, 3 coaching offers, 2 lead magnets
Project timeline: 3 months
Scope: Rebrand + homepage + about + store pages + offer landing page + graphics + visual system
Solved for: fragmented buying experience, weak upsell visibility, and no central storefront
PROJECT GOAL:
This project started with a clear problem: customers had no easy way to understand the full offer ecosystem or shop it in one place. My client was mainly selling through Instagram stories linked to individual landing pages, which made the experience feel fragmented. Customers could only see what was directly in front of them at that moment, and there was no clear path for browsing, comparing offers, or naturally moving from a lower-ticket product into a larger coaching investment.
The goal was to create a more cohesive digital home for the business and one that made her offers easier to understand, easier to shop, and easier to grow over time.
The strategy was to address the friction customers experienced with the business. There was no clear hierarchy or central place for customers to understand how those offers connected, so I built the site around three priorities:
1. Create a clearer offer hierarchy
2. Build a more cohesive storefront experience
3. Make upsells and next steps more visible
MY ROLE:
I led the full rebrand and Kajabi website build over a three-month project timeline. I shaped the customer journey and built the visual and structural system that made the site easier to navigate, delivering a cohesive customer experience.
That included:
Brand direction and color palette
Font selection
Graphics and design assets
Homepage design
About page design
Store pages
Offer landing page design
Overall site structure and visual cohesion
RESULTS
The finished site gave the client a much clearer and more cohesive digital presence. Instead of a scattered offer experience, she had:
Centralized storefront
Clearer visibility into her full offer ecosystem
Integrated cart upsell functions
Stronger path from digital products into coaching offers
More established and consistent online identity
It created an easier shopping experience for customers and better upsell visibility across the business.
HERE’S WHAT MY CLIENT SAID ABOUT MY WORK
“I truly appreciate you and the work you’ve done. I love what you’ve created and I want you to know that I am so satisfied with the end result. A lot of this project unfolded during a personally complex season for me, and building an online identity in that space was hard. Your support and creative input helped me more than you probably realize, and I’m really grateful for that.”
Customer Journey \ Digital Experience
Brand + Kajabi Website Build for an Online Business Coach
Customer Journey Thinking | Offer Hierarchy Strategy | Kajabi Website Design | Digital Structure | Visual Identity | Solving Customer-Facing Friction Through Both Design & Strategy
Client type: Online business coach
Platform: Kajabi
Offer ecosystem: 9 digital products, 3 coaching offers, 2 lead magnets
Project timeline: 3 months
Scope: Rebrand + homepage + about + store pages + offer landing page + graphics + visual system
Solved for: fragmented buying experience, weak upsell visibility, and no central storefront
PROJECT GOAL:
This project started with a clear problem: customers had no easy way to understand the full offer ecosystem or shop it in one place. My client was mainly selling through Instagram stories linked to individual landing pages, which made the experience feel fragmented. Customers could only see what was directly in front of them at that moment, and there was no clear path for browsing, comparing offers, or naturally moving from a lower-ticket product into a larger coaching investment.
The goal was to create a more cohesive digital home for the business and one that made her offers easier to understand, easier to shop, and easier to grow over time.
The strategy was to address the friction customers experienced with the business. There was no clear hierarchy or central place for customers to understand how those offers connected, so I built the site around three priorities:
1. Create a clearer offer hierarchy
2. Build a more cohesive storefront experience
3. Make upsells and next steps more visible
MY ROLE:
I led the full rebrand and Kajabi website build over a three-month project timeline. I shaped the customer journey and built the visual and structural system that made the site easier to navigate, delivering a cohesive customer experience.
That included:
Brand direction and color palette
Font selection
Graphics and design assets
Homepage design
About page design
Store pages
Offer landing page design
Overall site structure and visual cohesion
RESULTS
The finished site gave the client a much clearer and more cohesive digital presence. Instead of a scattered offer experience, she had:
Centralized storefront
Clearer visibility into her full offer ecosystem
Integrated cart upsell functions
Stronger path from digital products into coaching offers
More established and consistent online identity
It created an easier shopping experience for customers and better upsell visibility across the business.
HERE’S WHAT MY CLIENT SAID ABOUT MY WORK
“I truly appreciate you and the work you’ve done. I love what you’ve created and I want you to know that I am so satisfied with the end result. A lot of this project unfolded during a personally complex season for me, and building an online identity in that space was hard. Your support and creative input helped me more than you probably realize, and I’m really grateful for that.”